What's with the Howling Cat?
A business needs a name, and ours was NewCo in pro-forma documents for longer than we would have liked. Suffice it to say that we have a small pride of housecats, several of who aspire to singing stardom, or perhaps just to have some fresh water in the middle of the night. Either way, we’ve immortalized them in our business name. It makes us smile and reflects some of our humor into the business – just the way we like it.